Beanitos is an alternative snack with good-for-you ingredients. During my time at Beanitos, I provided design support on package renderings, display box designs, endcaps, coupons, and stationary that helped shoppers across the nation make healthier and sustainable choices at the grocery store.

Branded Assets

Package Design

I was given the task of creating a new identity for a new flavor alongside Beanitos’ inhouse designer. An illustration I created for this project also ended up on the official packaging of Beanitos' Salted Caramel Twists & Cinnamon Twists.

I studied flavor cues, materials, typefaces, and colors of other salted caramel items. The challenge was producing an original identity while making sure it could stand with the rest of the flavors Beanitos offers.